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Wednesday, 05 November 2008 |
By Roberto Garabell
 There are few products or services you can't sell direct as long as you give it a little thought. If you are already in business with a range of products and services, then you will probably have identified a number of possibilities for yourself by now. However, here is some advice based largely upon my experience in the mail order business. Clearly, not all the points I am going to make will be right for you, but I would be surprised if some were not.
Firstly, the right product does not necessarily have to be the cheapest, or the most unusual, or one with some special gimmick. Moreover, it can be something that is also available through other channels. Some people think it has to be uniquely available direct. This is clearly not the case.
For instance Microsoft have in some cases offered a range of different prices to the customer for certain products depending on how they buy them: from a salesman, from a retail outlet, or direct.
Generally, the thing to consider is whether the product represents good value, |
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Last Updated ( Wednesday, 05 November 2008 )
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