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Saturday, 31 May 2008 |
By Jerry Work
These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. Web site designers, ad agencies, programmers - they all claim to do it. Intuitively, it makes sense. The company that designed your web site should know how to promote it. The company that creates your advertising should know how to do online advertising.
But it just doesn't work that way.
Anyone can set up a paid search account. Therefore, anyone could technically claim they know how to manage a pay per click campaign. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire a company to manage your pay per click account, ask the following questions:
1. Are you certified by the major search engines?
2. Do you do only search engine marketing or other things as well?
3. How many accounts have you managed?
4. Do you have some documentation showing success with other accounts?
5. How long have you been managing pay per click accounts?
6. Do you have any references?
Basically, just make |
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Last Updated ( Saturday, 31 May 2008 )
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