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Thursday, 18 October 2007 |
By Mike Dillard
 Desire is a funny thing.
It can drive you to do unthinkable, desperate things when it reaches the tipping point. Your judgment can become clouded, and you can suddenly find yourself doing things normal, sensible people just don't do.
I found myself in this position a few short years ago as I pursued my career in network marketing. With the "seat-of-my-pants" move to California to work with my up-line. No money, no friends, and no where to live.
As I desperately searched for a way to find prospects and build my network marketing business, I stumbled across a prospecting/lead generation company that showed distributors how to generate local leads using "sizzle cards."
They were basically bright yellow business cards with a catchy headline and 800 number printed on them. The idea was to just leave them around town, at restaurants, gas stations, banks, car windows, etc, as you went about your day.
People would pick them up. Call your 800 number. Hear a nice 3 minute message full of testimonials, and were then prompted to leave their |
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Last Updated ( Thursday, 18 October 2007 )
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